In the past few decades, the name Sachin Tendulkar has evolved into a bankable brand across our country. Everything he endorses meets with considerable success – right from the Indian Cricket Team to a tiny product he advertises. But it is the news about his latest endorsement that comes as a happy surprise to both his fans and tech followers.
Smartron, an Indian IT Company, has unveiled its new Sachin Tendulkar branded smartphone. Dubbed as srt.phone, the smartphone was launched by the cricketing god himself at an official ceremony held at New Delhi today. This Smartron handset is set to make history for being the first-ever signature smartphone for any celebrity in India. The company also announced that this phone is just the first product in a series of signature gadgets which will be based on the cricketing legend.
Smartron is a relatively new company in the gadget sector and this new srt.phone would just be the third product from the brand and only its second smartphone. For a young company taking baby steps in the industry, this move should give them a giant leap towards a better market share.
Until its official launch today, Smartron had successfully managed to keep a tight lid on any information related to the specifications and hardware of the smartphone. So, here are the much-awaited details about the phone’s specifications and pricing.
Smartron srt.phone Specifications
|Display||5.5 Inch Full HD Display (Display Resolution: 1920 x 1080 pixels)|
|Camera||13 MP Rear Camera, 5 MP Front Camera|
|Processor||1.8 GHz Octa core Qualcomm Snapdragon 652 Processor|
|Internal Memory||64 GB ROM|
|Other features||Dual Sim, 4G VoLTE Connectivity, Wi-Fi, Fingerprint Sensor|
|OS||Android Nougat 7.1.1|
Prices start from Rs 12,999
One unique feature the phone has is that the signature smartphone will have the autograph of the cricketer on its rear cover. To make this new phone available to the public, Smartron has partnered with the major ecommerce website Flipkart. So, it is expected that in the beginning stages, the smartphone will be exclusively sold through Flipkart.
Associating with the Master Blaster is a masterstroke from Smartron and it should work out well as a great marketing ploy. The huge fan base of Sachin Tendulkar, which includes a good chunk of the Indian population, will now be looking forward to the release of this signature smartphone.